Electric SUV sales in India are on a roll. Mahindra BE 6 and XEV 9e have together sold 10,000 units in 70 days before Tata Harrier EV hits the roads.

Electric SUV Sales in April 2025

Mahindra has dispatched over 3,000 units of BE 6 and XEV 9e in April itself. With 2,991 units dispatched in April, Mahindra has dispatched 11,038 units from factory to dealerships in the last 4 months.

Here are the individual sales figures for Mahindra’s electric SUVs in April 2025:

Mahindra XEV 9e XEV 9e sold 2,441 units in April 2025. Growth of 14.79% month on month.

The Mahindra XEV 9e is priced at Rs 21.90 lakh (ex-showroom) for the base variant.

Mahindra BE 6 BE 6 sold 550 units in April 2025. Steady sales in compact electric SUV segment. Focuses on another costumer segment then XEV 9e.

Base variant of Mahindra BE 6 is available at Rs 18.90 lakh (ex-showroom).

Market and Timing

Tata Harrier EV is launching on June 3, 2025 and will enter the premium electric SUV segment. Tata Harrier EV price starts at Rs 21.49 lakh and is directly competing with Mahindra’s electric offerings.

The Harrier EV uses 65kWh and 75kWh battery packs and a range of up to 627km. Creating competition in the segment.

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Sales and Market Position

Mahindra has already sold over 6,500 units of BE 6 and XEV 9e since March 2025. Top variants are selling more, indicating customer preference for feature loaded electric SUVs.

The two electric SUVs have captured 6% of Mahindra’s total SUV dispatches in the last 4 months. That’s a significant contribution to the overall sales.

Comparison Chart

Specification	Mahindra BE 6	Mahindra XEV 9e	Tata Harrier EV
Starting Price	Rs 18.90 lakh	Rs 21.90 lakh	Rs 21.49 lakh
Battery Options	59kWh, 79kWh	59kWh, 79kWh	65kWh, 75kWh
Range	Up to 683km	Up to 683km	Up to 627km
April 2025 Sales	550 units	2,441 units	Not launched
Launch Timeline	January 2025	January 2025	June 2025
Segment	Compact Electric SUV	Premium Electric SUV	Premium Electric SUV
Current Status	Available	Available	Expected soon
Market Position	Entry-level premium	Mid-premium	Direct competitor
Drive Configuration	RWD/AWD	RWD/AWD	AWD available

Mahindra’s electric SUV sales show strong market acceptance before competition arrives. Mahindra already had more than 30,000 bookings of the electric SUVs, over and above the sales today.

Timing has clearly worked in favour of Mahindra. Both the electric SUVs have established presence and customer base before Tata Harrier EV launches. This early mover advantage in the premium electric SUV space is translating into consistent sales across all price segments.