If you’ve been eagerly waiting for Tata’s futuristic Avinya EV, there’s some disappointing news. Initially pegged for a 2025 launch, the premium electric SUV has now been pushed to 2027. The delay has less to do with the car itself and more with what’s under it – the platform that’s supposed to bring this vision to life.
What Caused the Delay?
Tata had plans to use Jaguar Land Rover’s EMA architecture for the Avinya through a signed MoU. The platform is critical because it supports advanced EV designs, like a flat floor, improved battery packaging, and next-gen features. However, the EMA-based facility in Tamil Nadu has hit roadblocks, slowing down the project. With no functioning plant, Tata now has to rethink either using a cheaper alternative or sourcing the platform from another partner.
What’s Special About the Avinya?
The Avinya isn’t just another EV. It’s Tata’s first model to ride on the all-new Gen 3 Skateboard platform, a leap ahead of the current Gen 2 Acti.ev used in models like the Harrier EV. This new base promises better space, lower center of gravity, and overall a cleaner, more premium EV experience.
Why Does It Matter?
- Avinya represents Tata’s move toward high-end global EVs
- It was supposed to be a flagship for Tata’s EV design and tech vision
- The Gen 3 platform could define how future Tata EVs are built
Tata showcased the Avinya in concept form back in 2022, and it drew serious attention for its lounge-like interior, minimalist exterior, and promise of over 500km range. But concept to production is never easy, especially when you’re building on brand-new foundations.
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Final Word
Delays in car launches are nothing new. But when it’s a model as important as the Avinya, it signals that Tata still has a few challenges to solve before it truly enters the global premium EV arena. For now, those dreaming of owning Tata’s most ambitious EV will have to wait a little longer.
