It’s not everyday that automakers revive discontinued models however, Maruti Suzuki is doing exactly this with its popular Ritz hatchback. Maruti Suzuki recently announced plans to revive the popular tall-boy style with the latest technology while maintaining the practical aspects that made it a favorite with older motorists when it first came out.
The decision comes after extensive market research that revealed an overwhelming demand from customers who found modern cars to be excessively complicated and agressive in their styling which has eroded the simplicity that made the first Ritz so attractive. A lot of loyal Ritz owners are waiting for their older models of the first generation, hoping to find something similar to the practical benefits, but with the necessary enhancements.
Evolution, Not Revolution
Maruti doesn’t have to reinvent the wheel when it launches the new Ritz. The new model retains the distinctive tall-boy design that was the basis of the first model, however, it is adorned with more sophisticated contours and modern design elements that take it into the future without compromising its loyal fans.
The front features modernized headlamps, and a new grille that matches Maruti’s new design style and features an upright greenhouse, which provides great visibility, a feature that is particularly appreciated by older drivers. Maruti has incorporated stylish chrome accents to provide the car with a luxurious feel without being too extravagant.
“We wanted to make sure the new Ritz would be instantly recognizable to returning customers while offering enough contemporary appeal to attract new buyers,” an employee from the company spoke to me at an open house. “It’s about honoring what made this car special in the first place.”
Accessibility at the Forefront
One area in which the brand new Ritz shines is its attention to accessibility – a feature that is increasingly rare in today’s marketplace of sporty, low-slung hatchbacks.
The elevated seating position provides an organic sliding motion when you the entry process, rather than needing the use of a steep drop, which makes it much easier for those who have mobility issues to get inside and out. Doors have been made more open with a minimum of sills, and the height of the seat has been precisely calibrated to match the typical hip height of people who are older.
I was able to experience this for myself in a short practice session. The contrast is striking when compared to modern hatchbacks. It’s as simple as sliding into the side and then turn, instead of dropping to the seating. This is the kind of clever design that is beneficial to everyone, but is particularly appreciated by those who have hip or knee issues.
Tech That Makes Sense
In an age in which touchscreens are controlling everything from climate control to driving modes, the latest Ritz adopts a refreshingly sensible approach to integrating technology.
The 7-inch touchscreen infotainment device incorporates modern features like Apple CarPlay and Android Auto and is complemented by physical buttons that perform essential functions. There’s no requirement to navigate through three menu screens to alter the temperature. The instrument cluster is a combination of analog gauges and a small digital display, which provides more information that doesn’t overwhelm the driver.
“Our research showed that many customers find all-digital interfaces distracting and complicated,” explained the manager of product. “We wanted technology that enhances the driving experience rather than complicates it.”
Voice control is an alternative for people who have difficulty using touchscreens and the camera that reverses offers dynamic guidelines and audible distance warnings. These are practical tools that meet real-world requirements rather than just marking spec sheet boxes.
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Comfort-First Approach
The interior focuses on the comfort and convenience with comfortable seats with high-density foam as well as clever bolstering that offers stability, but does not restrict movement. The dashboard layout is designed to be clear by providing clear instrumentation and logical control layout.
The thing that impressed me the most during my brief look at the car was the care given to the practical aspects – ample storage options that can accommodate things like eyeglass cases and medicine containers, back seats that are able to accommodate adults in comfort as well as a cargo area with a floor on two levels which reduces the strain of lifting in loading bags of groceries or other items.
Sensible Performance
In the engine, the latest Ritz will not be a winner in drag races however that’s not the main point. The basic 1.2-liter natural aspirated engine is able to produce the equivalent of 83 hp with 112 Nm of torque. This is suitable for everyday driving, but with a strong focus on reliability and smoothness.
There are a variety of transmissions available, including a 5-speed manual, with a light clutch operation or an auto-manual transmission (AMT) for those who prefer driving with two pedals. The engine calibration concentrates on torque at the low end, which reduces the requirement for frequent gear shifts when driving in urban traffic.
The company has paid special focus on the noise, vibration as well as harshness (NVH) reduction, which results in an environment that is quieter and allows conversations even at highway speeds. In the end, being able to converse comfortably with fellow passengers is more important to the majority of drivers than the 0-60 time.
Safety Comes Standard
It’s a positive sign that Maruti doesn’t view safety as an extra feature. The new Ritz comes with a reinforced body frame with high-strength stainless steel in the critical areas and six airbags are included on mid-level models as well.
Electronic stability control, hill-hold assistance as well as emergency brake assist are all included in the product assortment, taking into consideration the regulatory requirements as well as the particular safety concerns often outlined by those who value safety.
Value Proposition
Despite the upgraded features and improved performance it is expected that the brand Ritz’s new Ritz will continue to offer the competitive price. Sources in the industry suggest a for a range between Rs5.5-8.5 lakh (ex-showroom) which positions it as a great value-for-money proposition when compared with the entry-level options and the more costly alternatives.
Fuel efficiency is anticipated to be higher than 20 km per liter when tested under standard conditions. Maruti’s exemplary service and commitment to affordable prices for parts should help keep long-term costs of ownership under control.
Broader Appeal
While the first Ritz enjoyed a particular popularity with older customers, Maruti seems confident the new model will be a hit with a wider segment of the population, including families with young children who appreciate the spacious design and the value-focused professionals who value functionality over flash.
“Good design is good design, regardless of age,” the manager of the product insists. “When you create a vehicle that genuinely addresses user needs rather than chasing trends, it resonates with practical people across demographics.”
The newly reimagined Ritz represents a refreshing and modern counter-trend in a world of cars driven by a slick design and a plethora of technology. For those who want a quality vehicle that isn’t a burden or a waste of money this could be what they’ve been searching for.
Maruti hasn’t yet announced an official date for its launch yet however, Maruti’s Ritz is expected to be launched in the middle of next year. Ritz will arrive in showrooms across the country by mid-2025. If my short preview is any indication it’s worth the long wait for those who prefer quality over fashion.
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