Intro

Ducati India price hike goes live on September 22 as the brand revises prices across its entire range due to India’s over-350cc GST moving higher – a change that affects premium motorcycles for buyers looking to purchase during the festive season.

Why it matters

The GST on motorcycles above 350cc is increasing to a flat 40%, up from the previous effective rate of approximately 31% (a combination of 28% GST and a 3% cess). a move that increases ex-showroom prices of large capacity imports and CKD/CBU models. For high-end brands like Ducati, this changes the affordability and may shift demand before and after the change.

What’s changing on Sept 22

• Ducati has announced that all models sold in India will see a price revision from September 22, as per the tax change timeline.
• Dealers are advising customers to book before the effective date to get the current prices.
• The brand has not given model-wise price change yet; final ex-showroom prices will vary by model and import route.

Lineup and current price range

Ducati’s India range spans from the Scrambler 800 (starting at ₹9.97 lakh ex-showroom) to the recently launched 2025 Multistrada V4, which begins at ₹22.98 lakh and goes up to ₹40.67 lakh for the top-end variants. This places the brand squarely in the premium segment most affected by the higher GST on 350cc+ engines.

Market backdrop: dual-speed GST impact

• Sub-350cc motorcycles now attract 18% GST, which should boost mass market demand; 350cc+ move to 40% which will compress the value equation for big bikes.
• Industry says on-road increase will be in low double digits for 350cc+ once registration and insurance is factored, CKD/CBU models will see the biggest rupee increase.
• Some OEMs have already announced price cut for sub-350cc models from the same date, which shows a split market trend.

Buyer impact and timing

For Ducati buyers, the clear choice is timing: book before Sept 22 to get the current ex-showroom prices, book after Sept 22 to get the new GST prices. Dealers and regional outlets are offering lakhs of savings for early bookings but model-wise deltas will depend on final dealer invoicing and any brand level adjustments.

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How it compares across brands

Premium performance rivals are in the same tax bracket so the competitive landscape moves more on tax incidence rather than product; value will depend on how each brand manages inventory, offers or finance to ease the transition. Sub-350cc rivals get a pricing tailwind that could redirect some aspirational buyers.

Conclusion

Ducati India prices will settle around the new GST baseline after Sept 22, with purchase decisions moving forward in the short term and a new demand curve through the festive season.While the final prices are yet to be announced, prospective buyers should act quickly to secure current prices before the September 22 deadline. The new GST baseline will likely redefine the value proposition for big bikes, making these final days of current pricing a crucial window of opportunity for serious buyers.