Intro

Lexus India price reduction is here and the brand is passing on the entire GST rate cut to customers across its range – a bold move timed for the festive season and aimed at increasing accessibility to luxury models. The cuts are model wise and go up to ₹20.80 lakh and will be effective from September 22, 2025.

Why now

This follows GST 2.0 reforms and directly reduces ex-showroom prices of six models, giving Lexus sharper pricing against German rivals in a price sensitive market. With a maximum reduction of ₹20.80 lakh on the flagship LX 500d, the brand is looking to gain incremental market share before the festive quarter.

How much cheaper, model wise

• ES 300h: up to ₹1.47 lakh lower, makes entry to the brand’s hybrid sedan more accessible.
• NX 350h: up to ₹1.58 lakh cut, improves value in the compact luxury SUV space.
• RX 350h: up to ₹2.10 lakh drop, strengthens mid-size hybrid appeal.
• RX 500h: up to ₹2.58 lakh reduction, helps the performance variant’s case.
• LM 350h: up to ₹5.77 lakh off, big correction on the luxury MPV.
• LX 500d: up to ₹20.80 lakh cut, the biggest in the range.

Effective date and coverage

The new prices will be effective from September 22, 2025 and will be applicable across the six Lexus models currently on sale in India. Lexus has confirmed that this move ‘extends the full benefit’ of the GST reduction to its customers. The announcement was officially made on September 8 through the brand’s channels, with the new prices becoming effective on September 22.

Context: GST 2.0 impact

According to media reports, these price drops are a direct result of GST 2.0 reforms, which have lowered the effective tax on luxury vehicles. This gave Lexus the opportunity to significantly correct their prices and make their models more accessible. While exact post-cut prices by variant will be visible closer to the effective date, the headline reductions give a clear indication of intent.

Also read

Toyota Fortuner gets cheaper after GST: up to Rs 3.49 lakh off across select variants

Competitive landscape

While other luxury brands have also adjusted their prices after the GST reforms, the massive reduction on the LX 500d – slashing over ₹20 lakh – is one of the biggest single-model price cuts this year. This significant move should make the LX more competitive against rivals from Mercedes-Benz and BMW, just in time for the festive season.

Closing note

So for those who are timing, September 22 is the date to watch; model wise reductions especially on LM 350h and LX 500d will change the conversation around segment.