Mini India has launched a price protection program for the Cooper S model as the market awaits potential price cuts post India-UK Free Trade Agreement. The program addresses customer concerns about timing their purchase decisions in a dynamic market scenario.
Price Protection Program Details
The newly introduced Price Protection Assurance covers all Mini Cooper S variants sold through authorized dealerships across India. Customers buying the Cooper S will get benefits of any price reduction within 180 days of purchase.
The Cooper S starts at Rs 44.90 lakh and goes up to multiple trims. The Classic Pack is priced at Rs 50.45 lakh, Favoured Pack at Rs 53.40 lakh and JCW Pack at Rs 55.90 lakh, all ex-showroom.
Market Context and FTA Impact
Industry experts expect big changes in luxury car pricing post India-UK trade agreement. The pact includes reduction in import duty on premium British cars from 100% to 10% which can lead to huge savings for customers.
This has created uncertainty in the market and many potential customers are delaying their purchase while waiting for clarity on final pricing. The Cooper S, manufactured at Mini’s Oxford plant in UK and imported as a CBU, falls under this category.
Vikram Pawah, president and CEO of BMW Group India explained the logic behind the initiative. He said the program allows customers to go ahead with their purchase without worrying about missing out on future price benefits.
Program Limitations and Availability
The price protection scheme is only for the three-door Cooper S and is available for a limited period through Mini’s dealer network. Notably, the all-electric Mini Countryman doesn’t qualify for this program as it is produced at BMW Group’s Leipzig plant in Germany and not UK.
The program is selective as the India-UK trade agreement primarily affects UK-manufactured vehicles. Other British automotive brands in India are also going through similar market dynamics with customers waiting and watching.
Market Response and Industry Implications
The auto industry has seen reduced inquiries for British luxury brands as customers are evaluating the benefits of the trade agreement. This price protection program is an innovative way to keep the sales momentum going till the regulatory details are finalised.This is how manufacturers are responding to trade policy changes by offering customer solutions to bridge the gap between today and tomorrow. For Cooper S customers this removes the dilemma of buying now or waiting for price cuts.
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