Introduction

e-Ashwa Automotive has launched new electric vehicle range with 12 models, marking a big shift from multi-brand retailing to self-branded manufacturing. The new lineup unveiled at Ghaziabad facility has electric scooters, motorcycles and affordable three-wheelers for urban commuters and last mile connectivity.

Launch Highlights

• Date: December 2021
• Venue: Ghaziabad, Uttar Pradesh manufacturing unit
• Portfolio: 12 electric two-wheelers (scooters & motorcycles) and 8 electric three-wheelers
• Focus: Affordable mobility for mass adoption in India

This is e-Ashwa’s big entry as a dedicated EV manufacturer after years of being a multi-brand electric vehicle retailer.

Electric Two-Wheeler: Specs & Features

The two-wheeler range has low-speed commuter scooters and e-bikes to balance affordability, range and ease of use.

• Battery: Lithium-ion and lead-acid
• Top speed (low-speed models): Up to 25 km/h
• Range per charge: 70–100 km
• Charge time (Li-ion): 3–4 hours

Example model – EasyGo Plus

• 90–110 km range
• 1250W motor
• 60V 30Ah lithium-ion battery

Electric Three-Wheeler: Utility & Affordability

Along with scooters, e-Ashwa has launched eight three-wheeler models including e-rickshaws, e-autos and e-loaders. These are targeted at B2B transport operators and the growing shared mobility market.

• Price: Starting ₹1 lakh (ex-showroom, Dec 2021)
• Segment: Passenger carriers and small cargo movers
• USP: Low running costs and minimal maintenance

Pricing & Network

e-Ashwa has positioned its EVs as affordable alternative to existing competitors:

• Price band (2Ws): ₹58,000 – ₹1.30 lakh ex-showroom Delhi
• Pan India distribution through over 630 exclusive outlets and franchisees
• Expansion plan to 2,000 dealerships by March 2023

Expert CommentaryVikas Gupta, Founder & CEO of e-Ashwa Automotive said:

“We are happy to introduce our own electric vehicle brand. With this launch we will tap into India’s growing electric two-wheeler and three-wheeler market and offer affordable and practical solutions to a wide customer base.”

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Market Position & Competition

By entering low-speed EV segment with a wide range of products, e-Ashwa is targeting Mahindra Treo, Bajaj RE and Atul Elite Plus in three-wheeler space. Its unique advantage is:

• Nationwide dealer network
• Competitive pricing with EV models starting below ₹60,000
• Strong service support and warranty

e-Ashwa’s approach is different from traditional players as it caters to both B2C and B2B customers and has strong presence in tier-2 and tier-3 cities.

Conclusion

With 12 models of electric vehicles, e-Ashwa is not only increasing customer choice but also accelerating India’s shift to affordable green mobility. Whether for commuting, passenger transport or goods delivery, e-Ashwa is a new strong player in the EV game.