When I read Ford invests $5B in a “super affordable” electric pickup I felt like the air shifted. You can almost hear the welding machines in Kentucky and Michigan, smell the fresh paint on the assembly line and the quiet confidence of the engineers who know they’re building something big.

Ford aims for a base price of about $30,000. That makes you pause because in today’s EV market it sounds too good to be true. The pickup will be midsize, four doors, spacious cabin surpassing a Toyota RAV4, frunk and regular bed. Ford says it’ll be quick too, Mustang EcoBoost quick.

What really caught my attention isn’t the truck but how they’re going to build it. Their new “assembly tree” system works on the front, rear and battery sections at the same time before merging them. It’s faster, cleaner and kinder to the people building it.

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By 2027 we might be looking at Ford’s electric Model T moment, not just a truck you can afford but one that changes what affordable even means.