A New Player Enters the Electric Car Fray
If you’ve been waiting for a new name to shake up the electric car scene, the IM EV UK launch just did that – and how. Backed by SAIC Motor and slotted under the MG badge, IM made a dramatic entrance at the 2025 Goodwood Festival of Speed, unveiling two futuristic EVs to take on Tesla and BMW.
The two models – IM 5 and IM 6 – aren’t just here to look good. They’re packed with smart tech, solid performance and price tags that’ll make you rethink your next EV purchase.
Design That’s Premium
The IM 5 is an electric saloon with a coupe-style body. Think of it as a stylish cross between the BMW i5 and Tesla Model 3 – but with a new face. The IM 6 is a larger SUV-coupe that blends family practicality with a bold, performance-first attitude.
Both have clean lines, bold DRLs and flush door handles. The IM 6 especially stands out with its aggressive coupe roofline and futuristic front end.
Power, Range and Smart Tech
Let’s talk performance – because both aren’t just pretty.
- IM 5: Starts at £39,450 with a 75kWh battery and up to 372 miles of range. There’s also a performance variant at around £48,495 with AWD.
- IM 6 : starts at £47,995, with the Launch Edition stretching close to £53,000. The top-spec dual-motor version? It rockets from 0 to 100 km/h in just around 3.5 seconds – seriously quick for an electric SUV coupe.
Step inside, and you’re greeted with a wide-screen cockpit layout, voice-activated AI, and semi-autonomous driving powered by high-end NVIDIA hardware. Yes, that’s the same tech used in high-end self-driving systems.
What Makes This IM EV UK Launch Special?
- Not a standalone brand in the UK – IM will be sold under the MG brand, so you’ll have a solid dealer and service network from day one.
- Developed with tech help from Alibaba Group and Zhangjiang Hi-Tech, the software and connectivity is not basic.
- One of the few Chinese premium EVs targeting the luxury segment, not the budget end.
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IM EV UK Launch FAQs
Is IM a new brand in the UK?
Yes. While IM is well-known in China, this is its first UK launch, under the MG umbrella.
Will these EVs be available across the UK?
Initially through MG’s premium dealerships, with wider rollout by late 2025.
Verdict
The IM EV UK launch might just be what the premium EV market needed. These cars have the style of European luxury brands, the tech of Silicon Valley and the value of China – all in one. For EV enthusiasts and early adopters, this is a brand to watch.
