The Maruti e Vitara India launch is expected in December 2025, positioning the brand’s first mainstream electric SUV for a year-end debut in the midsize segment. The electric SUV was first unveiled at the Bharat Mobility/Auto Expo 2025 showcase, confirming platform, range targets, and core features.

Key specifications

Maruti’s e Vitara is built on an all-new HEARTECT‑e architecture co-developed within the Suzuki–Toyota ecosystem to suit born-electric packaging. Two LFP battery options are anticipated globally – around 49 kWh and 61 kWh – with India expected to prioritize the larger pack for competitive range.

• Claimed/target range of over 500 km for the 61 kWh variant, subject to test cycle differences.
• Front‑wheel drive layout expected at launch, with discussions around AWD for higher variants or later phases.
• Feature set to include a 10+ inch infotainment screen, digital cluster, Level 2 ADAS, panoramic sunroof, and multiple airbags.

Features and tech

The e Vitara package emphasizes everyday usability with a blade‑cell LFP chemistry for durability and thermal stability. Expect fast‑charging support aligned to Maruti’s planned urban charging rollout and bundled home‑charging solutions.

• Connected features with next‑gen app integration and OTA update capability are anticipated in top trims.
• Comfort kit likely includes ventilated front seats and a premium audio setup in higher variants.

Price and variants

The expected price range is ₹17 lakh to ₹22.50 lakh (ex‑showroom), targeting value-led specifications across multiple trims. This bracket positions the e Vitara to undercut or match rivals on range-per-rupee and safety-tech per trim.

Market context

Unveiling at the Bharat Mobility/Auto Expo 2025 clarified Maruti’s EV intent, with localization central to cost and supply stability. Exports of the India-made model to key markets reportedly commenced ahead of domestic sales ramp, reinforcing scale efficiencies.

Executive commentary

Maruti leadership has outlined an EV ecosystem approach – home chargers with installation, an expanded public charging footprint, and connected service support – to ease adoption. The e Vitara is positioned as a mainstream entry that balances range, durability, and familiar SUV appeal to widen the addressable base.

Competitive positioning

Against Hyundai’s forthcoming Creta EV, the e Vitara leans on a larger battery option and a claimed 500+ km figure to build highway credibility. Tata’s Curvv EV will counter with a sporty coupe‑SUV stance and strong domestic supply chains, pushing Maruti to highlight practicality and network scale.

• MG ZS EV remains the known quantity; the e Vitara’s new platform and longer claimed range aim to tilt segment value.
• Mahindra’s BE lineup introduces bold design and performance narratives, while Maruti emphasizes mass‑market reach and cost control.

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Deliveries and timelines

A December 2025 market launch is expected, with deliveries likely to phase in shortly after the announcement depending on variant mix. Early dealer readiness and export activity suggest production alignment is underway for a staggered rollout.

Call to action

Prospective buyers in the midsize electric SUV segment should track variant-wise specifications, verified range ratings, and charging support details as bookings near open. Those prioritizing long‑distance use should focus on the larger battery configuration, ADAS availability, and fast‑charge performance disclosures at launch.