Range Rover has launched its most luxurious offering for the Indian market with the SV Masāra Edition. This luxury SUV is the ultimate expression of automotive craftsmanship with only 12 units produced worldwide.
Design and Exterior
Masāra Edition has a satin blue exterior finish that stands out on Indian roads. Corinthian Bronze and silver chrome detailing has been carefully chosen to give it a premium look. 23-inch diamond-turned wheels with dark grey contrast elements and black brake calipers make it a head-turner wherever it goes.
Interior Luxury and Craftsmanship
Step inside and you see the true essence of SV Bespoke craftsmanship. Interior is a blend of Liberty Blue and Perlino leather that speaks to the discerning. White ceramic accents throughout the cabin add visual interest while light cream ash Burr Veneer brings in natural warmth.
The attention to detail is evident in the personalized embroidery and custom Masāra Edition tread plates. Even the scatter cushions have been designed specifically for this limited run, adding to the exclusivity of owning one of just 12.
Rear Passenger Experience
Range Rover has focused on rear passenger comfort in the long-wheelbase Masāra Edition. Fully reclining seats transform the cabin into a mobile sanctuary. Powered club table is a workspace or dining surface. Deployable cupholders for convenience and SV-branded refrigerated glassware set takes the luxury experience to new heights.
Performance
The SUV has a 4.4-litre twin-turbo V8 engine that produces 452 kW of power and 750 Nm of torque. This powertrain ensures the Masāra Edition meets the performance expectations of a Range Rover while delivering the refinement that is Range Rover.
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Pricing and Positioning
So, here is the SV Masāra Edition, the new apex of the pyramid in the homegrown luxury SUV space and at Rs 4.99 crore ex-showroom, the societal pyramid as well. This follows the success of the special SV Ranthambore Edition, and showcases Range Rover’s commitment to the growing appetite in India for bespoke and custom luxury vehicles over the standard range.
The Masāra Edition’s arrival solidifies the brand’s commitment to serving India’s growing luxury SUV community who want vehicles that are more than just a mode of transport. With its unique design elements, premium materials and limited production, the SV Masāra Edition is a once in a lifetime opportunity for collectors and luxury vehicle enthusiasts in India.
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