Skoda Kylaq is driving unprecedented sales growth for Skoda Auto India and is the brand’s volume driver and growth engine in 2025.

Key points

• Kylaq accounts for about 65% of Skoda’s India volumes in 2025.
• Skoda’s sales more than doubled in Jan–Jul 2025 compared to last year and hit record highs in this period.
• August 2025 Kylaq sales stood at 3,099 units, indicating steady demand in a highly competitive sub-4m SUV segment.

Specifications and safety

Built on the MQB-A0-IN platform, Kylaq combines European engineering with India-focused development for performance, efficiency and durability.
It has a 5-star Bharat NCAP rating with excellent adult and child protection scores, six airbags and 25+ safety features as standard.

• Platform: MQB-A0-IN with local tuning for Indian conditions.
• Safety: 5-star Bharat NCAP; strong AOP and COP scores; segment best numbers reported.
• Standard safety kit: Six airbags, ESC, traction control, multi-collision brake, TPMS and more across variants.

Features and value

Kylaq brings Skoda back to an affordable price band, attracting first-time buyers with safety, design and dynamics at a competitive entry point.
High localisation enables aggressive pricing while retaining Skoda’s solid build and refined driving feel.

• Value driver: Strategic pricing in the sub-₹10 lakh entry band opens new audience funnels.
• Ownership appeal: Safety-first positioning and European design raises segment value.
• Network support: Rapid expansion beyond metros improves access and after-sales support.

Market context

Sub-4m SUV is a significant chunk of India’s PV volume and is the growth and market share battleground.
Kylaq competes with established leaders, sustaining momentum through safety, pricing and network.

• Segment intensity: Directly competes with Nexon, Brezza, Venue, Sonet and XUV 3XO in a high-churn segment.
• Brand lift: Sales growth pushed Skoda into top-seven in 2025, reflecting broader portfolio halo effect.
• Volume proof: March 2025 was one of the brand’s best months, indicating durable demand drivers.

Expert opinion

Leadership credits Kylaq with bringing together Skoda’s core strengths – safety, build and dynamics – while making mass-market relevant.

Management calls this phase a new era with Kylaq as the anchor for scale and future products.

• “Kylaq brings together what Indian customers want from Skoda… we are at number 7 by sales” – brand leadership.
• Volume-first approach and tier-2/3 acceleration expands Skoda’s addressable market.

Comparisons and impact

Kylaq is the clear internal winner, reshaping model mix and expanding Skoda’s customer base.
It accounts for about two-thirds of Skoda’s sales in 2025, indicating its success and the need for a balanced portfolio.

• Internal mix: Kylaq leads; Kushaq and Slavia adjust to new price-value anchors.
• Competitive edge: 5-star safety and affordable pricing stands out in a crowded sub-4m space.
• Volume: 30,000+ units sold by end of September 2025; monthly sales validate product-market fit.

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The road ahead

With safety leadership, aggressive pricing, and wider access, Kylaq has shifted Skoda from niche to volume relevance in India.
Continued network growth and potential powertrain expansions can extend its lead in a fast-moving segment.

Closing

Kylaq’s formula – 5-star safety, smart pricing, and market-focused execution – has turned it into Skoda India’s growth engine, and the momentum suggests the story is still unfolding.